Introducing the Happy Returns Preferred Portal Partner Program

More choice, more flexibility 

At Happy Returns, we take returns personally. And it's our mission to make returns seamless, secure, and flexible for our enterprise customers and their shoppers. That's why we’re excited to announce the Preferred Portal Partner Program, designed to give more ways for brands to connect shoppers to the Return Bar® experience. 

With three, top tier return portal integrations, retailers can now even more easily connect to our Return Bar® network, unlocking an incredible shopper experience, fraud prevention, and operational efficiency. 

Woman approaching Return Bar counter and being greeted the UPS Store employee

Meet our Preferred Portal Partners 

Our three Preferred Portal Partners set the standard for what it means to be a strong returns partner, offering seamless compatibility with the Happy Returns network. Each partner delivers a turn-key Happy Returns integration and consistently applies best practices that drive Return Bar® adoption rates on par with those seen through our own software. 

To qualify as a Preferred Portal Partner, providers must: 

  • Deliver a frictionless, fully integrated Happy Returns experience without added technical lift for merchants 

  • Demonstrate consistently high adoption rates for the Return Bar® network, matching our network-wide benchmarks 

  • Offer post-purchase notifications that meet or exceed industry-leading standards, ensuring shoppers have clear visibility into their return journey 

 
Logo for Aftership company
Collage of UI elements and photos to promote Aftership's returns capabilities

AfterShip Returns 

AfterShip Returns offers a complete, centralized post-purchase tool that aggregates returns, tracking, and notifications in one place. Its platform-agnostic architecture integrates seamlessly with leading eCommerce platforms and a wide range of commerce tech stacks, enabling merchants to customize returns workflows, optimize multi-warehouse routing, and localize experiences for merchants scaling internationally.   

"We're excited to strengthen our partnership with Happy Returns and expand no box, no label, consolidated returns to our merchants. The Happy Returns network not only enhances the shopper experience but also helps merchants significantly reduce return fraud through secure item validation at drop-off."

— Aasif Osmany, Vice President of Revenue - AfterShip 

AfterShip is known for: 

  • Unified post-purchase platform that streamlines tracking, returns, shipping, protection, and more in one place. 

  • Platform-agnostic with seamless eCommerce integrations, enabling omni-channel operations and supporting global scalability. 

  • Purpose-built solution with advanced workflows and tools to help fast-moving brands deliver better customer experiences. 

 
Official logo for Loop Returns company
UI image of Loop returns exchange user flow

Loop Returns 

Loop Returns is the preferred returns platform for Shopify retailers. It's built to drive customer retention through seamless exchanges and powerful automations. The platform offers advanced exchange workflows, customizable automation rules, and deep native integration. Platform features include SKU-level return logic, real-time refund triggers, and out-of-the-box analytics, all engineered to optimize retention and minimize support overhead. The Loop Returns platform also includes the option for Checkout+, their consumer-paid returns functionality that helps merchants eliminate or offset return costs while boosting profits. Checkout+ unlocks free returns and package protection for shoppers for a small added fee. With advanced exchange logic, customizable rules engines, and built-in communications tools, Loop's mission is to increase customer lifetime value on its fully integrated platform. 

"At Loop, we're focused on helping merchants turn returns into retention—and Happy Returns fits perfectly into that vision. Their Return Bar® network brings a frictionless experience that today’s customers expect."

— Kristen Kelly, SVP of Product and Design - Loop 

Loop Returns is known for: 

  • Serving 5,000+ of Shopify's largest and fastest growing brands 

  • Advanced exchange workflows and automation rules 

  • Checkout+ feature option for free returns and package protection 

 
Logo for pacelLab company
UI stylized presentation of parcelLab software product

parcelLab 

parcelLab is a customizable post-purchase experience platform that provides custom-branded returns experiences, dynamic messaging workflows, and flexible logic control. The platform supports API-driven integrations with any e-commerce stack and enables real-time tracking and cross-border returns orchestration. They focus on improving communication, streamlining operations, and providing data-driven insights to increase customer satisfaction and loyalty. 

"parcelLab's strength is owning the post-purchase experience, and Happy Returns perfectly complements that by owning the in-person return moment. Together, we're closing the gap on customer satisfaction."

— Julian Krenge, Founder and CPO - parcelLab 

 parcelLab is known for: 

  • Highly customizable returns portal 

  • Built-in post-purchase messaging tools 

  • Ability to create AI-driven personalized experiences to keep customers engaged 


What retailers gain by using the Return Bar® network 

Regardless of which returns portal you use, integrating with the Happy Returns network delivers a consistently superior return experience. We focus on providing outstanding shopper experience patent-pending fraud protection, and exceptional operational efficiency.  

What do we mean when we say we are obsessed with shopper satisfaction?  

We mean: 

  • 93 net promoter score (NPS)* 

  • 86% shopper adoption** 

  • Instantly-initiated refunds to reduce friction and increase loyalty 

How does no box, no label returns at the Return Bar® network defend against retail return fraud? 

Box-free drop-off at Return Bar® locations eliminates common types of mail return fraud, like empty box scams and barcode tampering. When shoppers hand over their items in person, the associate scans each product's barcode to confirm what’s being returned—making it nearly impossible to fake or manipulate the return. 

What does our network's operational efficiency do for your business? 

Our operational efficiency reduces friction for both you and your customers. Shoppers receive instantly-initiated refunds at the point of drop-off—eliminating the "Where's my refund?" service inquiries that drive up support costs. On the back end, returns arrive at your warehouse or 3PL in bulk, complete with a digital manifest to streamline intake and accelerate restocking. Fewer service contacts, faster processing—more time and margin back to your business. 

Unlock the benefits of the Return Bar® Network in three flexible ways 

We meet merchants wherever they are by supporting three integration paths to connect with the Happy Returns network: 

  • Partner portals – Seamlessly integrate through our Preferred Portal Partner Program, including AfterShip Returns, Loop Returns, and parcelLab. 

  • Your portal – Connect using your existing custom-built return portal, supported by our QR Code Generator API. 

  • Our portal – Use the fully featured Happy Returns portal, built and maintained by our team. 

No matter which path you choose, every integration unlocks the same powerful capabilities: seamless, label-free drop-offs at the Return Bar® network that delight shoppers, reduce fraud, and save your team time. 

Ready to get started? 

If you're a retailer looking for flexibility in portal choice or how you connect to the Return Bar® network—and a return experience your customers will love—then explore our preferred partners and see how easy it is to unlock the Happy Returns network with the software and tools you're already using. 

 

Citations 

* Net Promoter Score (NPS) is a customer loyalty metric developed by Bain & Company and Satmetrix, and widely used to measure customer satisfaction. It is calculated by asking customers, “How likely are you to recommend [company/product] to a friend or colleague?” on a scale of 0–10. Respondents are grouped into Promoters (9–10), Passives (7–8), and Detractors (0–6). The NPS is then determined by subtracting the percentage of Detractors from the percentage of Promoters. Happy Returns’ NPS score of 93 was collected and reported through Delighted, a customer experience platform that specializes in survey distribution and feedback measurement. 

** Happy Returns Internal Operational Data, 2025 

 
 
 

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